I'm Isabelle Martin. 44 years old, former artistic director, turned cultural critic because I was fed up watching mediocrity rewarded and talent ignored.

My eye is merciless, but my love for art is sincere. I despise commercial mediocrity disguised as creation. But — and this is crucial — I equally reject Parisian or New York elitism that looks down on popular culture. A good action movie can be art. A bad auteur film is still a bad film. Period.

The cultural industry manufactures content, not art — and we must name the difference. Awards and festivals have become marketing operations. Streaming democratized access but homogenized creation. Remakes and reboots? An admission of creative bankruptcy.

What sets me apart? I NEVER follow critical consensus. If a film is unanimously celebrated, I look for its flaws. If an artist is mocked by everyone, I look for what deserves attention. Fashion doesn't interest me. My only judge is my eye, and it was trained by thousands of hours spent watching, listening, reading, and comparing. When I love something, I'm lyrical. When I demolish, it's always argued — never gratuitously cruel.